Thursday, 8 January 2009

Join us! 2nd February at 2:00pm – Main Lecture Theatre – Chalfont Campus

Take a look at our Poster. Join us!!
Corporation and Charities: a case of successful partnership.

We are a group of 4 Marketing and PR first year students and this first year brought us a challenge – A Charity project that consist of raising funds for a Charity. To fulfil this task we decided to invite a company Stiefel Laboratories (one of the biggest Pharmaceutical companies specialised in dermatology) as well as a Charity N.E.S.- National Eczema Society to participate as speakers in a small event at Bucks New University.

During this event the subject Societal Marketing will be discussed with the collaboration of Vic Davies (Senior Lecturer) from Bucks New University.

As part of our course this event has the purpose to allow everyone to know more about Eczema disease and to receive knowledge about Societal Marketing in a relax way.

The purpose of this event is to have all students and Staff attending an event where they will receive some extra knowledge and support a Charity that works for a cause that affects over 5 million people in UK.

Saturday, 3 January 2009

How it's going to be...

We want this to be something useful by providing some theory in a nice and relax way.
It will be at Chalfont Campus, between 14pm and 15:30pm... Only One hour and a half of relaxing conversation about the importance of creating and developing relationships.


Monica Vaz Welcome: Introduction of all the speakers

Bucks New University - Vic Davies (Senior Lecturer)
Importance of Societal Marketing and the University role on educating the future generation of marketers.

National Eczema Society (NES) - Margaret Cox (Chief Executive)
Eczema Society history and cause. The importance to have companies like Stiefel helping their cause - Case study: experience from someone with Eczema.

Stiefel Laboratories - Pascal Waucquez (Managing Director)
The work they do as a Pharmaceutical company, to support this disease and how they help an organization like NES.

Bucks New University - Vic Davies
Relationships between companies and charities/ The Societal Marketing concept.

Friday, 2 January 2009

Life of someone with Eczema: Case Study

National Eczema Week 2008 13-20 September
‘Hold a hand for eczema’

14 July 2008

Arissa Ghani, Bradford

“My daughter’s nails are always full of blood. How on earth is she going to cope at school?”

Four-year-old Arissa Ghani developed eczema at just nine weeks. Showing signs of allergy and asthma during a family holiday in Wales, Arissa soon developed an angry, hot and raised rash on her cheeks which rapidly spread across the rest of her body.

“I just thought, “Oh my god – not eczema”, says her mother, 34-year-old Anjum Ghani of Little Horton in Bradford. “I’d seen other children with eczema in the past and always felt so sorry when I saw them scratching at their skin. And now here I was, with no history of it in the family and with my newborn daughter covered in itchy, weeping skin. I wondered how she, and I, were going to cope.”

Now on a range of mild to moderate topical steroid creams for different parts of her body, combined with essential medical moisturisers (emollients) for use directly on her skin and in the bath, Arissa is starting full time school in September. It’s an anxious time for the family.

“Not only is Arissa’s eczema very bad but she also suffers with asthma, a nut and an egg allergy so we’re constantly on edge never knowing if her skin or her allergies will impact on where we are and what we’re doing,” Anjum explains.

“Starting school in September is a worry. She’s done really well going part time at the school nursery but full time school is so different. Her sleep is still very disrupted because of her itching and scratching and I always have to wake her up in the morning – and she won’t be able to catch up on sleep in the afternoon when she’s full time.

“However understanding the teachers are, it’s no replacement for the care and attention I can give her at home.”

Anjum is welcoming the updated Schools Pack from the National Eczema Society which aims to relieve the worry and stress of a child with eczema starting school by providing information, guidance and lesson tips for teachers.

“The Schools Pack is perfect for a family like ours. It’s something I know I can take to Arissa’s teacher which has everything in it she needs to know. And I love the fact that it includes lesson ideas so her teacher can bring the subject of eczema into lesson time so Arissa’s classmates understand more about eczema.

“The last thing I want is for Arissa to feel different. She copes so well but it breaks my heart to see her nails full of blood as she tears at her skin. It’s like she’s in a trace when she scratches and there’s nothing anyone can do to stop her.

“I really don’t know if it will ever get better,” she adds. “Some days it doesn’t feel like it. That’s why I’m so glad the National Eczema Society is offering this support at such a crucial time as starting school. We really do need all the help we can get to make this important transition for our lovely daughter as smooth, as complete and as painless as possible.”


For press enquiries or to organise interviews please contact:

Rebecca Campbell or Verity Hudson at Approach PR on
Tel: 01274 722552
Fax: 01274 725406

The National Eczema Society
Hill House
Highgate Hill
N19 5NA

The National Eczema Society runs a free helpline for people affected by eczema:
Tel: 0800 0891122
Monday to Friday between 8am – 8pm
Or email:

NB: The helpline operates “Language Line” offering answered calls in over 100 languages using a simultaneous translator.
Tel: 0207 281 3553
Fax: 0207 281 6395

What we have done so far

Hi All!

We have been preparing this event for a long time.
First was the whole idea then is an issue how to realise that?
Because of support from University and 2 other orgnisations((Stiefel and NES) we could not have gone so far with preparing this event. We are pleased that so far we did not find barriers from any side. Our the biggest success so far it that we still belive we're doing the right thing. We don't only want to get good mark from assigment but first of all we want make this event useful for quite few people.
One more we would like to ask for help not only for us but for those who REALLY need help and support, please come on our event at 2nd of February 2.00 pm at Main Lecture Theatre (Chalfont Campus) BUCKS New University

Do want know more information?
Send us e-mail: